Esta mañana me han recomendado este vídeo publicado en Motionographer. Vale, ya lo he visto… y me ha gustado. El spot está realizado por Vector Zero y Lobo, a través de The Ebeling Group.


Este és el comentario de Motionographer:
Vector Zero and The Ebeling Group’s Lobo packed loads of heartfelt character animation into this feel-good spot for Brazilian airline Gol. Backed by a sunny soundtrack, the protagonist exudes optimism—despite the craptastic day he’s having—making his transformation feel like a just payoff.
Take a couple minutes to watch this one several times. Note the tambourine player’s hand near the spot’s middle and the syncopated bounces of the characters on the bus, among many other touches that show Vetor Zero and Lobo’s love of the craft.
The minimal shading of the characters blends beautifully with the urban sets throughout the spot, allowing the spot to channel early animation without feeling like an antique.